If you are a healthcare professional, we think it’s essential that you take control of your online visibility.

Rather than relying on what other organisations say about you on their websites or the often random, out-of-date information found in search engine results pages (SERPS), take control of what people see FIRST when they search for you online.

Whether you’re employed or self-employed, working for one business/organisation or several, the first and easy step in taking control of your online visibility is a fully optimised website from Laurence Hale and the team at SGT Clinical.

CLICK HERE to request we call you back to tell you more.

As a healthcare professional, you are likely to have some visibility on several popular online channels such as Facebook, Instagram, Twitter or LinkedIn, as well your profession’s medical listings and directories.

Your website should be at the centre of these, linking with each to form a hub that will help you OPTIMISE AND CONTROL your visibility online.

We offer three modular, fully scalable, and future-proof website options to suit your specific requirements.

Our Starter option is the quick, easy and cost-effective way to get you at the top of SERPS (Search Engine Results Pages) when people search for you online.

If you have plenty to say, then the Essentials option would be ideal as it’s more comprehensive than the Starter option. The Elite option is for clinicians seeking to influence their target audiences and develop business opportunities.

Whatever option you start with your site is modular and scalable, so we can add additional features, functionality and content when needed.

And, you can easily manage content yourself so you’re not reliant on us to keep your website up to date.

STARTER OPTION 

Gets you online and at the top of SERPS (Search Engine Results Pages) quickly and easily.

Typically comprises a home page detailing who you are, what you do, where you work and a contact page with the option of a business address and telephone number via our virtual practice/office package. Your contact form will forward to an email address of your choice.

INCLUDES STARTER CONTENT PACK & MARKETING PACK

ESSENTIALS OPTION

Provides more information about you, the treatment and care you offer and further important information such as testimonials.

Typically comprises a home page, about you/biog page, four treatment pages and a testimonials contact page.

We’ll also set up your Google business account comprising Google Analytics and Google My Business entry.

INCLUDES ESSENTIALS CONTENT PACK & MARKETING PACK

ELITE OPTION

Comprises everything you need to get noticed, build trust, grow your reputation, and generate enquiries.

Additional features and functionality include treatment/clinical info pages, a case study page and a referral page for those accepting referrals.

We’ll also add Google Tag Manager and Google Search Console for advanced website visitor data and SEO (Search Engine Optimisation).

INCLUDES ELITE CONTENT PACK & MARKETING PACK

We offer so much more than seemingly cheap ‘out of the box’ alternatives or ‘pay as you go’ options where you can end up paying 5 times as much

• Built by experts – with extensive medical marketing experience.
• Stylish design – modern, professional look and feel that will impress visitors.
• Latest and best website technology – built using WordPress, the world’s favourite website platform. Google ‘the benefits of WordPress’ to find out why.
• Easy to upgrade – from Starter to Essentials or Essentials to Elite or add content, features and functionality when needed.
• Full ownership – your website is owned outright by you – no monthly fees – saving you a lot of money in the long term.
• Full control – you are free to transfer your website’s hosting and technical management to whoever you like, at any time.
• Manage content yourself – your website has an easy-to-use, intuitive content management system which you can learn to use via one of our content management courses.
• Unlimited email accounts – choose as many email accounts as you like. For example, your.name@yourdomain.co.uk or info@yourdomain.co.uk, which can be set up in Outlook or similar.
• First-year hosting included – we provide secure, high-performance, reliable hosting via leading ISPs (Internet Service Providers).

Once we’ve created your website, we can also help you optimise your visibility further with our Top Tips for Optimising Your Visibility Online.

Alternatively, we provide modular, scalable, results-driven sales, marketing, and PR support for healthcare businesses and professionals, first prioritising easy, low-cost, high-return activities.

• Website content management
• Web content creation
• Search Engine Optimisation
• Google Business Listing optimisation
• Professional social media channel optimisation
• Pay Per Click advertising
• Direct marketing (digital and traditional)
• Local and regional advertising
• Local PR and event management
• CRM (Customer Relationship Management)
• Design for print

SGT is owned and managed by Laurence Hale, who’s married to a dentist and passionate about creating opportunities for healthcare businesses and specialists operating in challenging and competitive health sectors.

Laurence’s credentials:

• Instrumental in the growth of Arnica Dental Care from 1 to 5 surgeries.
• Managed the sale of Arnica to Bupa Dental Care in 2019.
• Surpassed turnover targets set by Bupa in the 1st, 2nd and 3rd year of their ownership.
• Thirty years of sales and marketing experience.
• Fifteen years of medical marketing experience.
• Ten years of clinical business management consulting.
• Worked for several of the UK’s top advertising agencies, including Saatchi & Saatchi, on worldwide brands, including Hewlett Packard, Renault and Portakabin.
• Excellent project management skills that achieve the best results fast and efficiently.

Are you ready to talk about your new website?  Click HERE to request a callback and we will call you back at a time to suit you to tell you more about your options as well as show you around our demonstration website.